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    This 360º campaign brought the Carhartt "Wolves" TV campaign alive in the digital space. It immersed users in an interactive representation of th… Read More
    This 360º campaign brought the Carhartt "Wolves" TV campaign alive in the digital space. It immersed users in an interactive representation of the TV spot, had rich-media banner ads, compelling behind the scenes footage and a mobile iPhone app. Read Less
    Published:
The Carhartt Adventure Finder allowed users to select their location, how many people in their crew, and how tough of an adventure they were looking for (denoted by wolf teeth) and then returned nearby-adventures, as well as recommended Carhartt gear. 
I wrote, directed and edited this behind-the-scenes video.