The identity was derived from the actual process of the Kaypok software—parts coming together to form an identifiable element. The result is a modern, sophisticated logo that’s dynamic and functional across multiple platforms. A creative structure will adapt and grow in this space - a brand and marketing strategy that captured the company’s inventiveness and groundbreaking trajectory, while ensuring the voice, brand culture and identity could translate across borders and industries. 

 

Project was desiged at Zync Inc. - zync.ca