Varsity Tutors hired me to raise the Acquisition Rate on their website. Below are some prototypes I designed to show the Key Stakeholders my concepts. The approved designs were then developed to be A B Tested.
The first prototype shows the concept of having a conversation to get the customer's information rather than just filling out a form.
The second prototype shows the concept of asking questions to discover the the type of Tutor the customer needs. This appears towards the end of the video.