Samsung
Galaxy A7 | A9
TV Commercial and OOH
The TV commercial reveals how the Galaxy A7 and A9 smartphones are the perfect devices to convey the most important moments of our lives on social media; the spot tells moments taken from the life of the popstar Fedez with an intimate and emotional narrative that portrays some of the "first times" of the artist on the notes of his latest single "Prima di ogni cosa".
The video begins with the shots of a very young Federico struggling with the first games on the basketball court, then in his bedroom in front of the monitor for his first Youtube live shows, in his son Leone's room and at his first big concert in a stadium.
Art director: Francesca Delvigo
Copywriter: Mario Esposito
Creative director: Davide Mancosu
Creative director: Davide Mancosu
Agency: Cheil italy
Director: Alan Masferrer
Production Company: Filmmaster
