Tinkoff exhibition stand –
in search for talents
in search for talents
Oct 2018
Client:
Tinkoff
Event:
Finnopolis 2018
Finopolis is the largest forum for IT and financial market in Russia. For Tinkoff exhibition booth we delivered an interactive mechanic that helped the bank to find and collect talented young people. Visitors were welcome to select a card with a mathematical task and try to solve it. The most successful participants were then invited to an employee interview. All this process was accompanied with an entertaining digital infrastructure.
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Idea & approach
The idea was to create a space where people could learn about career opportunities and find the best work trajectory with HR solutions from Tinkoff. The stand was divided into three zones. A screen from where a visitor could learn about new educational projects and courses organized by Tinkoff Bank. Area for solving math problems. An interactive screen with a career questionnaire.
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Who are you in Tinkoff?
We delivered an interactive mechanic that helped the bank to find and collect talented young people. By answering the questions about qualifications and work experience a visitor could earn scores. People with the highest scores were granted an invitation for a job interview in Tinkoff Bank. A colorful Unicorn was a guide on the stand: he reacted to the responses of users and gave emotional feedback.
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Your test task
Visitors were welcome to select a card with a mathematical task and try to solve it. With the maximum result, the participant could win prizes: from small pleasant and useful gifts to a summer internship at the Tinkoff Bank. All this process was accompanied with an entertaining digital infrastructure.
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Credits
Project Managers Artem Orlov, Andrey Ustinov
Creative Producer Daniel Kosinsky
Ideation Sergey Startsev, Artem Orlov
Art Director Daniel Kosinsky
Lead Artist Anton Nizametdinov
Realtime Artists Aziz Kurbonov, Evgeniy Berezkin
3D Artist Natalia Radnaeva
Character Animation Valeria Volkova
Layout Konstantin Bogach
Technical Producer Artem Orlov
Lead Developer Evgeniy Berezkin
Software Engineers Dmitriy Andrievskiy, Aziz Kurbonov
Hardware Engineer Nikolay Kozhuhov
Technical Director Dmitriy Kargin