I started to think of the form of this wedding invitation. Traditionally, the wedding invitation is a card in an envelope. All the information written on one page. Too much information so people can’t feel the meaning behind this. Therefore I want to reshape it in a reasonable way. Spreading sheets is the final result.

After its form, I think of the visual.  A wedding is basically putting two families together, so it makes me think of the tree branches and making it flower shape fits the topic more. To strike a balance, I use smaller flowers to show two families, forming a new kind of family tree.

As the main visual been decided, the rest parts came with it: The logo with both English and Chinese names, and then First card: Flower bunches,  second card: proverbs, the third and last card: the wedding information. Using a leather string to tie them together, so the receiver can feel it as the way we wanted. 

When we choose the papers, we use a more open way by selected a few different colours. Some of them are more traditional, and some of them are not.

此款喜帖在開始發想完畢後,便優先思考了形式,由於傳統喜帖,無論在版面上如何安排,他多半還是一張卡搭配一只信封的形式,所有的箴言以及相關資訊,集中在同一個畫面上,資訊量太過集中,將使人無法平穩的感受其所表達的深意,於是我希望在「使用造型」合理的範疇下,將閱讀層次引導而出,而分件就是最終的結果。

決定形式以後,接著就是思考視覺層面,婚姻是兩人的結合,抑是兩個家庭的交集,我很快聯想到樹狀圖的結構,那麼一樣是枝狀,花的形象又更加契合,在兩者居中平衡下,我選擇用了小瓣的花作為型態,依照雙方直系家庭,分別列出分枝與節點,比如一方是父、母-子,一方為父、母-女-女-女,以雙方合親者為末端,連結成最後的一枝,而後持續。

有了主要的形象後,隨形發展出中、英文的圖章,尤其中文的圖章,在字體選擇上又和入了一點傳統的刻板,按照閱讀順序,導入第一張卡-花束,第二張卡-箴言,第三章卡-婚禮資訊,並且在信封上再次強調,最後以皮繩串為一套,如此受帖者,便能完全依照原意去體會。

於末在選擇紙材的時候,採取了較為開放性的作法,大略圈選了數種顏色,便開始赴印了,部分色彩也許提供人一些既定印象,但或許也不是那麼絕對的,最後交由專業的海流設計-Adam處理完了印刷業務,高品質的完成作品。

印務處理:海流設計
Ethan & Ashely Wedding invitation
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Ethan & Ashely Wedding invitation

Ethan & Ashely Wedding invitation
108
1703
4
Published:

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