Italia Zuccheri
Ten false myths on sugar
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There are many false myths around sugar, often held up as a public health enemy. 
Italia Zuccheri, a producers’ cooperative leader in the Italian sugar beet industry, asked a nutritionist to give accurate and scientific information to debunk each false myth. 

We realized two integrated tools to give shape to these valuable information: a poster and a set of 10 illustrated postcards that, in an ironic yet precise way, described every “false myth”. In addition, each postcard contains healthy practices tips. The protagonists are small sugar cubes: with all their moods and personalities, they perform each false myth. 
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Italia Zuccheri | Poster and Postcards
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Italia Zuccheri | Poster and Postcards

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Published:

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