Welcoming Postcards
Layout 01
Telenor Pakistan welcomes you.
Truck art is one of the popular regional decoration in Pakistan.It is renowned through out the world.Unique in its own true sense because of the usage of decorative floral patterns and distorted form of proportion and perspective of fauna. Hence the client wanted to highlight this part of the culture and specifically asked to incorporate Truck art patterns into the design using only blue coloured theme of Telenor.
Patterns built around using the references
Typography used in the illustration
Layout 02
Welcome to Pakistan, the land of the pure.
The Mughal miniature painting border frames the traditional "Pukhton" dance, called the "Khattak dance".Watching the dance is an experience.The dancers either use rifles or swords as props for dancing.Moving their hands and feet with such grace and pride. Pukhtoons, the Pathans are brave and passionate people.They are very patriotic and hospitable.
Design elements.
