Australian Open Get Mean Activation
I had the opportunity to work on this highly successful campaign launching the new turbo-charged
Kia Cerato GT at the Australian Open. The Mean Face campaign was rolled across all marketing collateral for print and digital. A wide range of assets were build including: Print ads from press to magazine ads, digital assets, LED screens applied on the outer walls of the 'Activation Booth' that launched a interactive game that gained lots of exposure.
"..Kia Motors Australia has unleashed ‘Get Mean’, a fully integrated campaign to promote the sporty prowess of its new turbo-charged Cerato GT. Launching at this year’s Australian Open, the campaign leverages Kia’s lead sponsorship of one of the country’s most anticipated sporting events.
Kia Cerato GT at the Australian Open. The Mean Face campaign was rolled across all marketing collateral for print and digital. A wide range of assets were build including: Print ads from press to magazine ads, digital assets, LED screens applied on the outer walls of the 'Activation Booth' that launched a interactive game that gained lots of exposure.
"..Kia Motors Australia has unleashed ‘Get Mean’, a fully integrated campaign to promote the sporty prowess of its new turbo-charged Cerato GT. Launching at this year’s Australian Open, the campaign leverages Kia’s lead sponsorship of one of the country’s most anticipated sporting events.
“A perfect fit for the AO launch with big crowds of people looking to have a little fun during the tennis.”
To play the ‘Get Mean’ gaming experience click here
Banner Flags 1800x4200mm x 6 different creative versions
Cylinders - large on street signage - 4710x2400mm
Activation Booth
