Moscow comes out fighting. The new home of boxing.

We were challenged by our partners at A3 Retail in Russia to develop the concept for an all new premiere boxing gym in the heart of Moscow, in what once housed an old bus depot. 

This was a completely blank canvas. We needed to create everything from the ground up, developing the full experience for members and staff. From creative concept, naming, style, visual identity and spatial design to equipment, apparel design and ultimately, providing the blueprint for a future global expansion into the world of boxing.

Influenced by the burgeoning new breed of fitness spaces and trends globally, we wanted to embrace the energy of the movement where the possibilities for these types of spaces were being re-imagined. Catering for those who want their training today to be as much an expression of their lifestyle and culture as having the best physical tools to train with. This was about creating a destination for training enthusiasts and professionals alike. A space with great music, ambience and community. A place to train and to socialise, more akin to a nightclub than a spit and sawdust boxing gym.