Captain Morgan | Halloween

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For Halloween 2018, Diageo wanted to cause a few screams and join in the seasonal fun. We did too.

THE IDEA

So... we painted the real Captain Morgan in mannequin-style make up, and posed him in a high traffic location to await victims. Each time an unsuspecting selfie taker approached the stand, our not-so-mannequin Captain jumped forward to suprise them.

Hilarity ensued, and a hugely watchable piece of content was made. After all, there's nothing better than watching people get a fright...

MY ROLE: Creative Direction | Creative Team | Edit Oversight

WATCH THE HERO FILM ...IF YOU DARE

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OPTOMIZING THE SCARES PER CHANNEL

We knew the media planned for the hero film ahead of the shoot, so framed the film for it. No 16:9 assets were required, so we framed a master wide with a 1:1 safe area. This allowed perfect reframing for 4:5 and 9:16.

SWEATING THE SHOOT

I approach every shoot looking to capture more footage and moments than just the hero film. In this case we took the opportunity to capture several Instagram Story moments with the made up Captain. From behind the scenes moments to teaser that hinted at what was to come.