Lemonade has become the people’s choice for the freshness and originality of their food, showcasing vibrant vegetables in a fun, creative way. While their seasonally changing menu is rich in color and diverse in options, the environment is never overbearing. Food and community are always the co-stars.
Why design a SPEC piece?
I ended up going to Lemonade after touring my first apartment upon moving to Los Angeles. The apartment was perfect but all I wanted to do after looking was get something to drink. Lemonade happened to be across the street from the apartment and was the first of many Lemonade runs.
I decided to redesign their logo because their current logo didn't give me the peaceful, calming, cool vibes I felt when entering their store. To me, Lemonade reminds me of happiness, peace, and chill summer days.
Keeping the idea of a warm summer day, I decided make the overall theme of the logo a glass of lemonade. With that, I was able to keep the lemon seed circle and use it as an abstract ice cube. After a few tweaks to the solid designs, I arrived at the final logo design.