Artscape Daniels Launchpad

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Artscape is a Toronto-based not-for-profit urban development organization that provides creative spaces and community development through arts-based programming. Their newest entity, Artscape Daniels Launchpad, acts as a marketplace of services, resources and opportunities and houses the latest tools, equipment and technology to support creative entrepreneurship. This art and design hub is the ideal environment for artists and designers to fully explore and realize their potential. Entro created a unique brand identity and visual language that we carried through to wayfinding for this breakthrough space.

Entro worked with a group of 20+ stakeholders to develop concepts for the visual identity or logo. The signature graphic element, which embodies the essence of the Launchpad community and place, is a black line at a seven-degree angle. The line is inspired by the idea of “launching” or propelling and symbolizes the lift-off point or jumping board that will push artists and designers forward on their career path. Further, when the house font is italicized and put at a seven-degree angle, the stems of the letters become vertical. This allows more opportunity for extending the brand to many applications in a fun and exciting way.