The Brief
Broadening their raft of wellness products, Kiva asked us to design a range of dietary supplements that sit within their portfolio. The brief was to create a premium feel and ensure standout versus it’s competitors.
Our approach
We created a range that leveraged Pharma category credentials, whilst premiumising them using satin finish metallic labels to stand apart from the competitors. The V architecture on pack acted as a shorthand symbol for vitality and the benefit of the supplements, whilst also aiding the range navigation.
