SCIENCE OASIS BIOTECHNOLOGY FILM
DNA carries our past and holds countless answers to our future. It connects us to every living creature on Earth.
This 3 minute experience we created for the Biotech room at the King Salman Science Oasis gives an overview of what DNA is all about and how advancements in technology can use it to help humanity. From healing people to feeding them the possibilities are endless.
The aim of the entire exhibition is to get visitors excited about the power of science and show the younger audience how studying science can lead to a fulfilling and exciting career.
Promoting the change from an oil-producing to a knowledge society is a top priority in Saudi Arabia.
Promoting the change from an oil-producing to a knowledge society is a top priority in Saudi Arabia.
VISUAL STYLE
The film is placed at the heart of the installation surrounded by infinity mirrors and LED strands of DNA so we needed a strong visual style that will beautifully echo in the physical space as well as effectively tell the story from molecular to galactic scale. It was obvious that a good source of inspiration is the beauty and intricacy of molecular structures and DNA itself.
We decided to use particles as building blocks for our visuals just as DNA is for life. This enabled us to create a smooth and consistent flow to the animation.
INFINITY ROOM
To get a fully immersive experience, the room was beautifully crafted with infinity mirrors and LED strands of DNA, courtesy of the guys at Frozen Fish Design.
CREDITS
Client: Oasis Technology Centre
Agency: Sarner International
Production Company: One Small Pixel
Design, Animation & Direction: Ink and Giants Studio
Music & Sound Design: Echoic Audio
Agency: Sarner International
Production Company: One Small Pixel
Design, Animation & Direction: Ink and Giants Studio
Music & Sound Design: Echoic Audio
