Hotpoint is communicating the idea of cooking without leftovers. For this purpose they offered us to shoot four video instructions with different ingredients, showing the process of using them in two recipes side by side. The platform for showcasing these videos is Instagram stories and feed, so the video proportion is 9:16 and 4:5.

Client – hotpoint.ru/
Production – yoola.com/ru/original-production-2/
Director – Varpholomeeva
Producer – Alexey Baskakov
DOP – Kirill Pashovkin
2nd Unit – Evgeny Karelinov
Food Stylist – Anastasia Komarova