The Est of France's Regional Head of Cultural Affairs (DRAC Grand-Est) mandated us to image their 2019 wishes card.
The DRAC Grand-Est wanted to seize the occasion of this new year's wishes card to highlight the collections of the Regional Contemporary Art Funds (FRAC) of the area. Created in 1983, the institutions' goals are to operate a cultural decentralisation between the French State and the local administrations and to offer accessibility to contemporary art to as many people as possible. The DRAC's 2019 greeting card presents the last three acquisitions of the regional FRACs: Laure Prouvost's "Depressed Plants (This makes me cry)", acquired in 2018 by the FRAC Champagne-Ardenne; "Sensitive materials" created by SCENOSCOME (Grégory Lasserre and Anaïs met den Ancxt) acquired in 2017 by the FRAC Alsace; and "Edge of the day" by Julie Fortier, acquired in 2017 by 49 North 6 East—FRAC Lorraine.
Rather than a regular greeting card, we choose to design a folded card that turns out to be a big poster once completely unfolded. Fresh, elegant, seductive, we hope the poster to be pinned in the offices of the various recipients of the wishes.
The poster/card is printed in five colours (CMYK + a copper Pantone), using Carolinéale, the work-in-progress typeface Francis Ramel is currently designing at Nouvelle étiquette.
