Let's assume the "wheel" is a person and the "grease" is attention. Using the DIG Coaching "Interest" Model to diagnose what is really going on, we learn the person (the wheel) is interested and passionate about getting attention (grease). If a person wants attention, there is an incentive to squeak. Alternatively, if squeaking gets old, maybe the wheel (person) will rattle (i.e., squeak) or maybe grind (i.e., squeak). The point is, the person can make a lot of sounds that may appear to be different, but in the end, it is all about getting attention! The quote also implies, if a person squeaks, rattles, or grinds, someone will respond by giving them attention.
Now consider this: We are all humans, and humans are social animals. To different degrees and in different ways, we all want attention and we all pay attention to each other. That said, when was the last time someone approached you and specifically asked you to pay attention to them? Conversely, when was the last time you specifically asked someone to pay attention to you? I don't know about you, but for me it is awkward to admit I need attention. It makes me feel vulnerable.
Ask yourself this: When was the last time you showed off something new or gawked over something someone else was showing you? In either of these instances, were you or the other person "squeaking," "rattling," or "grinding"? In other words, was it really about the item being shown off? Or was the item being used to get them to pay attention to you or vice versa?New clothes, trophies, fancy cars, big houses, awards, money, being the class clown, fame, etc. What is the one thing that all of these things have in common? People pay attention to them. So, what do you do to get attention? Are there better ways to get attention that would serve you?
Conversely, ask yourself this: What do you pay attention to? Spending quality time with your kids, focusing on your health, exercising, getting sleep and relaxation, as well as stopping to enjoy life? What do all of these things have in common? They are important things that are not urgent--i.e., they don't typically "squeak," "rattle," or "grind"--but they are important. So, are you paying attention to what is most important? Is it serving you? If not, what should you be paying attention to? What is possible if you paid attention to it?\