Country Women's Association is more than just an organisation, it is a big family of caring and strong women across Australia with a will to help women, children and families in need. With a goal to continue this help in the future, Country Women's Association (CWA) aims to recruit younger members to join the team.
Through 12 intensive weeks of researching, interviewing and countless brainstorming sessions, our team reimagined the CWA in a bold manner to appeal to young women in coastal, rural, regional and remote areas of NSW. Starting anew from a fresh layout that presents a warm and welcoming feeling to the audience to an introduction video informing the great impacts of the CWA and last but not least, advertising elements for different social media platforms in order to share and celebrate the best kept secret.
Style Guide for CWA's new identity
Introduction to CWA
A look of the instagram layout
Instagram Feed
Advertising for Facebook
More videos to add varities on the Facebook platform
