Here, I was asked to design the landing webpage to promote cruises to West Greenland and attract new customers to book the cruise. 

Here, I was asked to design the landing webpage to promote cruises to West Greenland and attract new customers to book the cruise. 

We started out as a team to create a plan of work (the content manager, the developer and myself.) Whilst working with the content manager, we were able to discuss possible ways to use the landing page as means to inspire the website visitors about the cruise. Me and the web developer mapped out the technical execution for the landing page. 

This propelled ideas for how the client would like to portray the page and enabled me to start building something that would work well to their brief. We based the landing page on the cruise program, expending each point with more details (showing a detailed map, describing each place the travellers would visit, showing more images of West Greenland.) We also created a free eBook as a gift for the website visitors. It allowed them to emerge even deeper into the attractions of this cruise and get some practical information about traveling to the Arctic: the download of the eBook also allowed our client to get email addresses to later send more info about the cruise. 

The outcome was highly visual, interesting and engaging for the visitors; it helped to promote the West Greenland cruise and resulted in new bookings.