There's Always Room for Coffee
Starbucks Gift Card Concept
Gift card concept for Starbucks, which I always thought would be such a fun project to take on. I chose to play off the phrase, "There's always room for dessert" and swap it out for coffee since this that is personally what I would go for as a somewhat coffee addict (with a particular weakness for a good cup of Starbucks coffee, or a soy flat white for those treat days).
This is the final design concept with a mockup I created to showcase the design in context.
Sketched out six concepts in layout to factor in the placement of the Starbucks logo. I chose the last one based on readability, movement, and a little whimsy. I ended up adjusting the "Coffee" lettering to script to emulate the movement of the coffee spill. The thicker shapes would also provide opportunity for vibrant blocks of color, and the coffee spill could be a clever way to cover up the bar strip that's on the back of physical gift cards.
Proposed color comps. I chose the top option for its contrasting colors, and the orange can help the card stand out.
Concept mocked up for web browser and mobile use.