Back stage of London Fashion Week

Designer: IA London

THE LAST OUTFIT

AW19/20

In the AW19 collection, IA London is proposing to reconsider our own imminent death as another fashion event. Making a good last impression is so important.. “What will I wear to my funeral?”, “Are my lips full enough?”, “Will I look young/sexy enough?” - are questions to be carefully considered while thinking about your funeral. IA London proposes carefully-designed outfits to suit the occasion. Do not be afraid to overdo it - you won’t get a second chance.

AW19 artisanal collection includes unique sculpture-like pieces; series of authentic artworks, much like paintings, printed digitally on heavy velvet, cotton twill and opaque silk, continue building IA London’s distinctive and artistic appearance. The collection is accessorised with printed leggings, hijabs and silk tote bags, all designed in-house.

IA London is a British Avantgarde fashion brand that offers a variety of women’s and men’s garments and accessories, designed and made to the highest quality here in the UK. IA’s distinctive appearance, unique personalised wholesale strategy and British-made quality standards attract attention of high-end retailers, resulting a rapidly growing number of Global stockists.