Movistar - 360 Rider

•

360 Rider. The only point of view unseen in MotoGP.

CLIENT: MOVISTAR

AGENCY: DIGITAS / WYSIWYG

YEAR: 2014

“With Movistar, you don’t watch MotoGP, you live it”. That’s the brand’s core message for motorcycling. They have some reasons, like teaming up with Yamaha, or broadcasting MotoGP with 6 different viewpoints you can switch at your will. That’s cool but, you know, “living” implies something more.

Run 360 rider app on your mobile or tablet.

This is your first day at Movistar Yamaha MotoGP, rookie. If you don’t want to miss a single thing, move your device in all directions. Even when you’re overtaking Jorge Lorenzo at 300 Kms/h. You’ll be fine.

Be there with VR glasses.

360 Rider is VR ready. If you don’t have any Cardboard or Dive glasses at hand, use our Movistar VR Glasses. The ultimate step to become the 360 Rider, and the joke of your mates nearby.