De Filmfabriek - translated ‘The Movie Factory' - teaches elementary students about producing movies. During their lessons, the students are challenged to produce short movies in a series of eight lessons. Before introducing elementary schools to their possibilities, De Filmfabriek really wanted to get their branding in place.
The visualization of the brand had to be in touch with the playfulness of the offered lessons. Besides this, it also had to catch the eye of both elementary teachers and young, future filmmakers. The logo therefore visually refers to the world of cinema. Representing a factory and a movie clapperboard, this playful and colorful logo visualizes the story of the creative school.