Volkswagen Headquarters Showroom Refresh
This space acts as an expression of the VW brand in the U.S. market.
This space acts as an expression of the VW brand in the U.S. market.
VW of America Group tasked the Design Department at Deutsch LA to refresh of their Headquarters’ Showroom to be an expression of the VW brand, with their most popular model, the Jetta as the connective tissue for the story. The space houses 5 vehicles, and acts as a greeting experience for VW partners, key visitors from Germany, and other important guests.
My team and I used the the space as a canvas for defining the scrupulous attention to detail that sets VW apart from other brands. The whole thing is an approachable museum display of sorts that uses the main wall as an informative backdrop for the cars displayed before them. Anyone could glance at the installation and absorb the notion that a LOT of thinking goes into every VW, and that that the vehicles in the space are born of passion.
My team and I used the the space as a canvas for defining the scrupulous attention to detail that sets VW apart from other brands. The whole thing is an approachable museum display of sorts that uses the main wall as an informative backdrop for the cars displayed before them. Anyone could glance at the installation and absorb the notion that a LOT of thinking goes into every VW, and that that the vehicles in the space are born of passion.
