And as part of the launching campaign I also designed the hotsite. This hotsite had all the informations about the launching and the brands that we represented like Fred Perry, Y-3, Gola, Philip Starck, Marc by Marc Jacobs and also with the profile of our special guests.
The making off .
And these are the special guests: The Moustache People. The proposal it was to invite well known people from diferentes areas like architecture, actor, stylist, promoter, designer, photographer, movie director to help to promote the event. They were invited to make some snapshots of how proud of their moustaches they are. And, from that, we all posted the pictures throughout the web teasing our target about the launching of the first multibrand luxury store completed made for men.
This was the invitation.
And here are some pictures of the store. Moustache and masculine elements all over the store, inspiring the visual merchandisign as well.
And here is the picture of the front of the store. All the clients talking about the new store and buying the products, the DJ, a very nice catering, and, of course, the press covering everything.
The clipping.
