MO' Mic Overpowered
Project: personal
Team: Busto y miguelez
Year: 2018-2019
02. A better way to go from
Right now there are millions of amateur rappers that want a ticket for a better life. And we studied their options to become a professional nowadays.
03. MO' The mic: product principles.
AUTHENTICITY over NOVELTY.
Being for real in hip-hop is what matters the most, so it’s important to be perceived as authentic, not as a toy for techies.
HQ over CHEAP.
New rappers want to sound just like their heroes, and no pro has dropped a hit with a smartphone mic. MO’ is here to vanish the barrier between pros and amateurs.
FRICTIONLESS over DO IT ALL.
A smart mic doesn’t try to replace your smartphone. Instead, it should focus on a seamless pairing and an intuitive UX with just the key actions you may need while holding it.
06. A home for the homies.
Swipe through a dashboard to keep up with your music and stay updated with the latest MO’ events and content.
07. Write your way.
Write your tracks in your notebook, in the app, or just shout them out. MO’ can help you write better with features like bars from the pros, rhyme dictionaries, problem detectors, or tap friendly shortcuts.
08. Find your beat.
Get access to a free, curated HQ beats library from amateur producers that use MO’ to earn exposure.
09. Get a better ride.
Record your track with a clean UX that guides you through the process with your lyrics synced to your beat.
* Original song: Killer Mike - Reagan.
10. Battle like no other.
Enter battle tournaments that let you see your rival as if you’re sharing the stage, and be judged by pro rappers and fans that follow the stream online.