Brief: Carvel® is a fast casual restaurant that cooks up fresh & delicious fries crisped to perfection. Fries have always been the ultimate comfort food, and our strategy for this brand was to create a look that evokes a fun obsession with the fried snack. We have designed a creative packaging to market our product and attract the attention of our new clients and differentiate ourselves from our competitors. Design based on the form of Mozzarella cheese after crashing in microwave and we exploit the mean of our client name " CARVEL " and merged it with fresh fries service. Eventually, We have got a great design that to make it hanging in the mind of our clients.