Redesign proposal for McKesson, the oldest and largest healthcare company in the United States. The concept behind the new design was a light, transparent design language, using the "C" underscore as a core element. An orange plus sign with four arrows, showing the mission of healthcare, health technology, and medical supplies.
Icon Language
Colors & Graphics
Advertising and Corporate Communication
Website
Information Booth
Client: McKesson
Agency: Future Brand
Creative Director: Frances Gagliardi
Design: Philippe Intraligi
Agency: Future Brand
Creative Director: Frances Gagliardi
Design: Philippe Intraligi
