For the past eight years, I've been in charge of designing marking materials for New England's famous Dunkin' brand. Primarily focusing on their community outreach programs in Maine including the Dunkin' Community Crew, sponsorships with the Barbara Bush Children's Hospital, youth hockey programs, and ambassador drops, I have been responsible for knowing and maintaining the look and feel of all materials we produce. I additionally spearheaded the design effort to roll out new changes to all marketing material due to Dunkin's major corporate rebranding.
The 2019 Community Coffee Club card and koozie using the new Dunkin' look/feel. This is the website header artwork that I made from the final koozie and card artwork I designed. This program is opened up every year to non-profits in Maine to use as a fundraising tool.
This webiste is only used for a short period of time each year when application for the new mugs is open.
Examples of the Munchkin boxes we use for ambassador drops throughout the year. They are filled with Dunkin' gift cards and delivered to different businesses to celebrate holidays and special events. The look/feel and base elements come from Dunkin' corporate. My job is to use those elements on our boxes. I also print and cut the labels in-house.
Our Dunkin' Community Crew van drives across the state every summer to spread Dunkin' cheer at different community events. I designed the van wrap, the spinning wheel pie pieces, and some of the materials on the giveaway table.
The Dunkin' brand was in transition in 2018 and, they had not yet returned to their trademark bubble font - they were using Gotham instead. It was the last year we were able to use the regional branding for Maine - the lobster claw with coffee. I am currently working on the new van wrap for 2019.
My concept sketches for this year's van wrap using icons from the new Dunkin' rebrand.
The new Community Crew van is ready to hit the road! I love how the wrap looks this year.
My first-round layouts for the 2019 Community Crew gift cards. Shown here attached to their postcard backs.
Dunkin' is sponsoring the Thursday Summer Concert Series at Bayside Bowl and, these are the posters and icon set that I developed for the branding.
