Cameron Webb's profile

Kaspersky Data Dollar Store PopUp, London

As part of my role as Client Director at Radley Yeldar, we were presented with an opportunity by Kaspersky Lab to pitch ideas for this brief.
Collaborating with artist, Ben Eine, the store was live inside London's Old Street tube station for a period of four days. Needless to say we were successful, as was our outcome winning a number of coveted international awards.

Kaspersky Lab, Data Dollar Store campaign
Gold Medallion, New York Festival's Advertising & Marketing Effectiveness Awards (AME's)
The Drum B2B Awards USA 2018, Best PR campaign


Kaspersky Data Dollar Store PopUp, London
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Kaspersky Data Dollar Store PopUp, London

How to get millennials to consider the value of their data and the risks associated with open wifi and bluetooth networks. This was the question Read More

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