t'way Aline Concept Rebranding
Observe existing t'way designs and strategies and propose new brand identities and core values.
It is approaching from 20's consumer point of view and becomes new standard of LCC aviation industry.
t'way is Korea's first low-cost airline (LCC) launched in 2005 under the name of Hansung Airlines. T'Way Airlines, which has a tonnage and manners that have not been arranged in various mediums, has lacked representation and brand management and utilization of airline in existing identity. We want to be a new standard in the aviation industry.
t'way, the leading airline in their 20s
Brand vision means why t'way exists in the world. Twenties are the first age to escape from their homes by themselves for the first time in their lives, and have a feature of using LCC to reduce travel expenses. All of T'Way's activities are as a representative airline in its 20s, and will serve as a helper for 20 people, a turning point in their lives, beyond the local space and helping the world experience.