Overview: In COMSTRAT 310 students work in teams to generate original social media, PR, and advertising campaign elements for a single fictional company, organization, event or initiative. Students will conceptualize a fictional brand or mock company.
Throughout the semester, students will create digital assets as part of an integrated campaign. In preparation, they will establish a project founded for brand, audience, and message. They will engage in visual storytelling and digital content creation for a website, social media channels, email marketing, online advertising and blog.
The mock company our team decided to go with was called Cafe Fresh. It was a juicing company located in Portland, Oregon.
Website: https://cafefreshportland.weebly.com/
Instagram: @cafefreshportland
Facebook: @cafefreshportland
