Branding             Teatro Micaelese             2017



1                    Introductory Text

Inaugurated in 1865, the original Teatro Micaelense building was struck by a violent fire in 1930. In 1946 a new building by Raul Rodrigues Lima was erected. The new Teatro Micaelense was defined by straight lines and rational volumes, absent of decorative features, but identified by a bold typographic structure, typical of the 40s.

The geometric typographic design, reading TEATRO MICAELENSE became an important part of the collective memory of S. Miguel island in Azores, and it is still, for more than 50 years. 








2                   Design System

In its application throughout different supports and visual contexts, the design systems allows the logo to assume various dimensions and lockups.

The new image recovers the nineteen century tradition of the Libreto for the communication of the theatre activities.




Libreto from 1801 and the original architecture project by Raul Rodrigues Lima




3                   Applications



Different promotion materials for a Rosalia concert (wishful thinking)




Printed Programme for May - July 2018



Main and parallel programmes 



Lamp post signs







Thanks!

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Teatro Micaelense
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Teatro Micaelense

256
2,734
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Published:

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