A Z N A U R I R O S E A R T I S T I C
Aznauri is a brand of Georgian alcoholic beverages sold on the Ukrainian market. The inspiration for this project was the initial concept of the Aznauri brand and the need to develop a complete rebranding project for all product lines. The Aznauri brand started many years ago and the concept has become outdated in the continuously changing market. The task was to completely rethink the visual identification system of the Aznauri brand.
We used the initial concept of the brand as a basis, but significantly expanded its possibilities, completely rethinking the system of graphic communication with the consumer.
For a series of sparkling wines, we have developed a new logo – a noble family coat of arms, symbolizing the status and aristocratic luxury of the old Aznauri Georgian family. The necklace on the bottle neck has the shape and design of a precious necklace.
The main difficulty of the project was the fact that, for this brand, this series is a new product niche. Aznauri brand has never been presented on the shelf of sparkling wines before. It was necessary not only to make the product fashionable, glossy and attractive, but also to convey the essence of the Aznauri brand concept in design. The Aznauri brand takes the consumer into the atmosphere of an old noble Georgian family, in its luxury and aristocracy.