FP PREMIX
Location
Italy
Italy
Service
Branding
Date
15/11/2018
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The Pinta family started raising pigs since 1960, during the following decades they became one of the best and most important leaders in the industry. On the basis of the experience acquired, they decided to build a feed factory at the beginning of the 2000s, to also undertake the production and marketing of animal feed, then in 2018, with the experience acquired in the production of feed for pigs, the company FP PREMIX was created, dedicated to the production of supplements for the feeding of pigs.
Our job: was to create a corporate identity that best represents the FP PREMIX company, with more than 50 years of experience in the agricultural sector, it was necessary to recreate the kind of logo already in use for the main company FP MANGIMI, but giving it a different meaning.
During the briefing with the client, the concept of: the refinement of the active ingredients within the raw materials used for the integrators arose, thus mixing a beautiful artwork from the master Lichtenstein with the ear of wheat, we got our logo, in which the magnifying glass lets us see the molecular structures of wheat, the same structures with which the company chemists create the supplements.
