One of the things I prefer out of my work at Arduino is how different
from other companies, the whole visual identity is.
In the whole panorama of our brand corporate guidelines our puppets (those tiny characters you'll see playing around our packs and graphics) are the symbol of the "quirkiness" that in my opinion makes Arduino stand out from other competitors.
In the last couple of weeks of February I had the chance to experiment with motion graphics. The purpose of the whole project was to give life to our beloved quirky characters and bring some joy via different stages of interaction with our online services.
Each animation aim to inform our users upon the status of usage of their sim;
starting from activation, through data load and trial periods.
The same motion language has been also applied to notification emails. Once the free trial period is approaching to its end, an email is sent to the customer. Another notification is also sent in the case of a "went wrong" payment.