Selam is a tour and travel agency located in Ethiopia. The brand identity design needed to elevate the company and make it stand out in its highly competitive respective market. To that end, a visual direction was taken that reflects the company's friendliness and warmness, but also communicates that it's a top notch agency.
The logo shows an abstract flying bird (symbolizing comfort, serenity and therapeutic feeling). To make the brand communicate this voice of serenity and flying high even more, I took inspiration from the beautiful highlands of Africa and created a simplistic version of rolling mountain ranges.
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