Personal Brand Identity
Brand Mantra
In my design process, the sheer time is involved in trying new things and finishing touches. Typography and grid layouts are always top of mind, and pixel perfection is my mindset. Since I pay carefully attention to details and overly fastidious about style, my design often uncommonly appeals and different in a way that is easy to notice.
Mood-board
Logo Explorations
Logo Concept
My logo concept is a pictogram combines with letters and shapes. As 'leaf' is my given name, I intended to bend the letters of my pseudonym - COSMOYAO - into a leaf shape. A new sleek typeface was created and stacked, which is the basis of my following logo evolution. Meanwhile, the curve lines and shape could also remind people the flickering light in the dark sky, just like the meaning of my Chinese full name. 
Logo Evolution
Logo Size and Color Application
Business Card
Letter Head
Personal Brand Identity
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Personal Brand Identity

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Creative Fields