CHAMANAZO (chah-mah-nah-zo) is a drinking card game designed for young adults. The concept was inspired by mexican shamans, who have been around in mexican culture since prehispanic times. Shamans are healers who help people connect with the spiritual world and attain a state of euphoria. It's through their rituals that they are able to take their subject into a state of pure bliss and detachment, which mimics the feeling of drunkeness.
This branding was carefully designed to relate the state of drunkenness with shamanism. The tagline "ponte astral" or "go astral" in english, talks about the way shamans help their subjects attain an astral state by connecting them with spirits and the after life using ingredients with hallucinogenic properties. Players need to put together different rituals, with the purpose of attaining sacred drunkenness and become a real shaman.
The playing cards were carefully designed in order to represent all the different ingredients Mexican shamans use to perform their rituals. This way the players are able to create different rituals and win the game.