WILLIAMS SONOMA, PIZZA & PASTA TOOLS...
This collection of specialized pizza and pasta tools blends traditional materials and modern production methods, with a deeper understanding of the user needs, to deliver an iconic and elevated product experience.
This collection required us to resolve the technical challenges faced when balancing the tolerances of a natural material like wood, with machine precision polished stainless steel.
In depth user research, coupled with valuable time in the kitchen, revealed product innovations, that would ultimately deliver a more relevant solution, improving the users experience within the kitchen.
Designed by Alquemy Co-Founder, Phil Rose while working as Williams Sonomas' Director of Design.
All images © Alquemy
