“Leslie McGwire, ASID Allied is a vary thorough and talented award winning interior jewelry designer. She listened carefully to all the design ideas and desires and put them into my new look for the store. I credit Leslie McGwire & Associates: Interior Design Company (LMA) for achieving the classic, but also the cutting edge design for remodel of Lasker Jewelers. Leslie completed my dream store from start to finish. I would recommend LMA with hesitation because of her attention to detail. The new store design has added to increase of store functionality and overall sales.”

Lasker Jewelers
Owned by Nicole Lasker

Lasker jewelers was founded in 1928 by Max Lasker, a Polish immigrant who entered the US through Ellis Island. Max fought in World War 1 and earned his US citizenship. He then settled in Eau Claire, Wisconsin and opened a jewelry and watch store in downtown Eau Claire in 1928, just prior to The Great Depression. Despite The Depression, Max’s strong work ethic and community involvement allowed him to create a successful business. He always said his favorite part of owning a business was creating relationships and helping people celebrate the milestones in their lives. Max’s wife, Millie, never worked in the business but volunteered at the Red Cross, Luther hospital, and many other organizations. She always said her job was to make other people’s lives better. This commitment to making her community a better place is deeply instilled in the Lasker culture.

Max died suddenly in 1963 and his son, Charles Lasker, left college and took over running the store.

In 1973, Charles saw a great opportunity when the Blickle Family wanted to sell their jewelry store in the Kahler Grand Hotel located across form the Mayo Clinic in Rochester,MN. Charles purchased the business and renamed it Lasker-Blickle Jewelers. Today it is known only as Lasker Jewelers.

In 1998 Nicole Lasker, Charles’ daughter, joined the business. Nicole gained experience in the industry working for other jewelers. This experience allowed her to bring new ideas into the family business. They worked together building the two stores into the largest jewelry stores in each market. Nicole’s sister, Liz Lasker Falkner, joined the staff in 2006, allowing Charles to step back from day to day operations. Charles passed away in 2016. Lasker jewelers is currently owned by Nicole and Liz.

Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services for hospitality environments as well as retail space, salons, resorts, spa and jewelry-based businesses. She’s kept pace with the convergence of design skills and solid management experiences, while continuing to forge key alliances and partnerships.

Leslie McGwire™ began in salon, spa, and resort design, and was instrumental in the creation of the Salon & Spa Design Studio for tng worldwide 19 years ago. She left California in 2001 and spent ten years building an impressive career, working as Western Regional Sales Director and Design Director for both Takara Belmont and Belvedere USA. Her journey eventually took her back to where it all began, and she became the Vice President of Sales for The Industry Source Salon & Spa Design Center. Following her great success there, she set out on her own, achieving her dream of creating her very own commercial interior design consulting company. Leslie McGwire™ & Associates provides turnkey interior design assistance for new and remodeling space in the United States.

A member of ASID, Allied (American Society of Interior Designers), Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Some notable locations she’s designed include: Belle Jewelers, Chambersburg, PA, The Wynn Hotel & Resort, Las Vegas; JM Marriott, Las Vegas; The Doves, Santa Monica; Jose Eber Salons in Beverly Hills, Las Vegas and Houston; Amadeus Salons & Spas in Newport Beach and Pasadena; and Premier Spa & Salon at Marshall Field’s (Macy’s) on State Street, Chicago; Douglas J, Rochester Hills, Michigan; Crocker’s Jewelers, Texas; Koerber’s Fine Jewelry, New Albany, Indiana; Welling & Company, Westchester, Ohio; and Williams Jewelers, Englewood, CO..

Though her leadership style and credible experience, Leslie McGwire™ shows her team how to best support the positive image and reputation of the brands and products. In addition to providing her own responsive, high-level talent, Leslie inspires her team to perform beyond their goals and deliver beyond the client’s expectations.

With true passion for business, design and the jewelry, salon, and spa industries, Leslie McGwire™ & Associates is a natural fit for fulfilling your needs. Turnkey designs and remodeling will exceed your expectations and dreams.