Samson Jaya Utama is one of the leading company focuses on distributing materials of construction.

We chose to communicate the visual identity of Samson Jaya Utama through a strong, confident, and assertive logo and typography. These values ​​we think represent company’s characteristics and history very well.

The main idea behind the logo is to combine 3d block image with the letter 'S' to create an iconic symbol that strong and memorable.