Packaging redesign for Liubliana TM
Liubliana TM is a brand of "Concern Khlibprom" which is one of the largest companies on Ukrainian bread market. It offers a wide range of confectionery from classic desserts to modern ones.
Our goal was to develop brand strategy and redesign visual identity for Liubliana TM croissants to make them different from dietary products.
We have developed a new brand strategy, identity, and a new packaging. Dietary and traditional goods such as bagels, rusks, honey cakes have been transferred to another brand of PJSC "Khlibprom".