Concept Branding for 368
Adobe and Casey Neistat collaborated to hire creatives for a special one-week project to design the visual identity of his new company, 368.
It was a huge opportunity and quite an exciting one, just because Casey(all-time favourite creator) was involved in it. I missed the deadline but anyhow completed it. So, here it goes.
Concept Note
The six rings in the logo are the representation of creators and collaborators coming together at a single facility. The concentric pattern gives insight into the dynamic nature of the company and finally, the connecting horizontal bands depict the bond that unifies the system.
Thanks!!
