BLUEJAY COFFEE & CO.
Bluejay Coffee & Co. was established on October 15, 2004. It was one of the first coffee shops in Iloilo to introduce the Italian coffee shop culture. The main products are hot and iced coffee based drinks, tea, frappes, all day breakfast meals, pasta, pastry and etc. The coffee beans are sourced from the highlands of Sagada and Kalinga, where the best coffee beans in the Philippines are found.DESIGN OBJECTIVES
- Should be built on the existing logo and brand name.
- Simple and clear. Minimal graphics and more on type.
- The logo should be adaptable in any medium. Print and digital.
- Make the focus more on the brand name.
- Make a recognizable simple symbol that would present the brand’s essence.
- Use a shade of blue to create asociation with Bluejay.
- Simple and clear. Minimal graphics and more on type.
- The logo should be adaptable in any medium. Print and digital.
- Make the focus more on the brand name.
- Make a recognizable simple symbol that would present the brand’s essence.
- Use a shade of blue to create asociation with Bluejay.
photos are credited to their respective owners
