The Arab Reading Challenge (ARC) is the largest-ever Arab literacy initiative. Launched by His UAE Vice President and Prime Minister of the and Ruler of Dubai Highness Sheikh Mohammed bin Rashid Al Maktoum to encourage students to read, ARC challenges students to read as many books as possible (over 50) in one academic year.

Client: Arab Reading Challenge 

Agency: Socialeyez

Creative Director: Ambreen Kazi

Art Director: Mohamed Osama

Senior Graphic Designers: Eslam Saber, Yara El Megharbel, Mahmoud Selmy

Animation Director: Mina Abdallah

Senior Animation Artists: Mohamed Yousef

Arabic Calligraphy : Mahmoud Abd El-Ghany

3D Artist : Hazem Sabry