This is a component-based UI design for DNA fit. For this project, rough wireframes and content were available from the client, but I had to work on improving them for a more user-friendly experience. The available time for this project was one sprint, including discovery and definition (project requirements, competition and market research), UX improvements, modular UI design and Iconography.

The goal of the project was to present a lot of information and product details in a logical and easy to navigate user interface. I used a contemporary, attention-grabbing but clean design along with information chunking and interactive elements to promote discoverability and optimise conversion rate.

The process was quite challenging since the deadline was tight and I had to balance the client's wants with user experience best practices, but the result was very positive. According to the satisfied client, users spent three times more time on the website while the conversion rate doubled. I received some very positive feedback from their developer team as they found the new modular design easy to build and scale.