The campaign was born when we tried to convey tastes into colors, scents into musical tones and pack up everything in a small stand-up bag that would stay proudly in front of customers on a supermarket shelf.
If you think of it, the "life" of a product packaging can be really stressful. The spotlight is on you and you’re getting all the attention in the world for that brief period of a few seconds when the customer is passing by. You need to be quirky, sexy, captivating and informative at the same time.
Our "Mali Gušti" packaging, which is, by the way, a local dialect word that means "tiny pleasures", is a poseur, charmer, spirited, lilt, and the sweetest when you taste it!
made with ❤ by: