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Mali Gušti — Packaging design

The campaign was born when we tried to convey tastes into colors, scents into musical tones and pack up everything in a small stand-up bag that would stay proudly in front of customers on a supermarket shelf.

If you think of it, the "life" of a product packaging can be really stressful. The spotlight is on you and you’re getting all the attention in the world for that brief period of a few seconds when the customer is passing by. You need to be quirky, sexy, captivating and informative at the same time. 

Our "Mali Gušti" packaging, which is, by the way, a local dialect word that means "tiny pleasures", is a poseur, charmer, spirited, lilt, and the sweetest when you taste it!


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Mali Gušti — Packaging design
34
854
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Published:

Mali Gušti — Packaging design

The campaign was born when we tried to convey tastes into colors, scents into musical tones and pack up everything in a small stand-up bag that w Read More
34
854
3
Published: