D&AD Student Awards 2013
Brief:
Re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents.
Creative challenge:
There are four scents, each capturing a different human feeling:
Scent a: Passion and desire. Sex and lust. Raw and physical.
Scent b: Perfect, sublime love. An interior emotion.
Scent c: Excitement and fear. Adrenaline, exhilaration and thrill.
Scent d: Elegant and dignified. Stormy yet still.
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I chose crystals to represent the perfume range. I chose crystals because they are elegant, unique, exclusive and unisex. Each crystal has an individual meaning, and each represents the four different scents.
I have made a perfume design that’s unique by placing the crystals inside the perfume glass. The crystals I have chosen are Tangerine (scent A), Selenite Rose (scent B), Iron Pyrite (scent C) and Natural Quartz (scent D), which I also chose to use as perfume names.
There will be a magnet behind the label to keep the box together.
